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Built with Prakhar Gupta

₹3,000/mo · ₹100 a dayKSM-66 · Creapure · SuntheanineSupplier named on pack

Every dose printed

No proprietary blends

Made in India · Honasa

Five-doctor board

Free delivery

Built with Prakhar Gupta Named suppliers only

Two labels say ashwagandha. One of them means it.

A men’s nutrition brand from Prakhar Gupta & Honasa.

We buy the version the research was actually done on — KSM-66 ashwagandha, Creapure creatine, Suntheanine L-theanine, BioPerine piperine and magnesium bisglycinate at over 90% chelation — and we print the supplier for every one of them.

sachets a day

1·AM

focus & output

1·PM

sleep & recovery

100%

doses printed

proprietary blends

Honasa

makers of Mamaearth

₹3,000 per month · 60 sachets ₹100 a day

Free delivery · skip or cancel any month · first month refundable

Skip or cancel any monthFree deliveryFirst month refundable

First month refundable

Try it for a month — if it’s not for you, that month is on us. Skip or cancel anytime, no lock-in.

Tested & certified

Made to be checked, not taken on trust.

FSSAI-compliant
formulation

Third-party
lab-tested per batch

Made in India
by Honasa

No banned
substances

Vegetarian
sachets

Five-doctor
medical board

One decision, not seven

A morning sachet and a night sachet, delivered monthly. That’s the routine.

Every amount on the pack

No proprietary blends, no “herbal complex”. What’s in it, and how much.

Made in India, by Honasa

The company behind Mamaearth and The Derma Co, in 30,000+ stores.

Cancel any month

Subscription by default, no lock-in, first month refundable.

The problem

The label tells you the name. Not the grade.

Two products both say magnesium. One is magnesium oxide. One is fully chelated bisglycinate. Those aren’t the same material and they don’t behave the same way — and the front of the pack says magnesium either way. Two products both say ashwagandha. One is the extract used in the majority of published human trials. One is root powder from a supplier nobody will name.

On the front of the pack these look identical. The ingredient list won’t separate them either, because it prints the plant and not the extract, the grade or the supplier. You’re buying a name and hoping it came from somewhere serious.

Key ingredients

The actives doing the work.

The headline actives, at the amount printed on the pack. The full breakdown for both sachets is just below — every milligram, nothing hidden.

600 mg

KSM-66® ashwagandha

The trial-grade extract

3 g

Creapure® creatine

Reference-grade monohydrate

100 mg ×2

Suntheanine® L-theanine

Single-isomer, not racemic

200 mg

Branded chelated magnesium

Fully-reacted, >90% chelation

What is in it

Two sachets. Every amount printed.

1·AMMorning · focus & output

Creapure® creatine monohydrate3 g

Caffeine anhydrous USP100 mg

Suntheanine® L-theanine100 mg

L-tyrosine, free-form500 mg

Electrolyte blend (Na, K)1.5 g

BioPerine® piperine5 mg

Vitamin D3, B6, B12, zinc≤ RDA

1·PMNight · sleep & recovery

Chelated magnesium bisglycinate, >90%200 mg elemental

KSM-66® ashwagandha (root)600 mg

Glycine USP3 g

Suntheanine® L-theanine100 mg

Full ingredient and allergen declaration on pack.

From source to sachet

Where each active actually comes from.

Not “premium blend”. The country, the supplier and the grade for every branded active — so you can look each one up before you order a thing.

India

KSM-66® ashwagandha

Ixoreal’s full-spectrum root extract — the grade used in the majority of published ashwagandha trials for stress and sleep.

Germany

Creapure® creatine

Alzchem’s reference-grade monohydrate, tested for impurities on every single batch it ships.

Japan

Suntheanine® L-theanine

Taiyo’s enzymatically-made, single-isomer L-theanine — not the cheaper racemic mix.

India

BioPerine® piperine

Sabinsa’s standardised black-pepper extract — the studied 5 mg that helps the other actives absorb.

USA

Branded chelated magnesium

Albion/TRAACS-type fully-reacted bisglycinate at over 90% chelation — an elemental yield you can verify, not an oxide blend.

Swipe — supplier and grade named on the pack for every one

Where each active comes from

Five names you can look up before you buy.

Not “premium blend”, not “clinically studied ingredients”. The actual trademark, the actual supplier, and a certificate of analysis published for every batch we make.

Active	Supplier and grade	Why this one
Ashwagandha	KSM-66®, Ixoreal, India	The extract used in the majority of published human trials on ashwagandha
Creatine	Creapure®, Alzchem, Germany	The reference-grade monohydrate, tested for impurities per batch
L-theanine	Suntheanine®, Taiyo, Japan	Enzymatically produced, single-isomer rather than a racemic mix
Piperine	BioPerine®, Sabinsa, India	Standardised black-pepper extract that helps the other actives absorb
Magnesium	Chelated bisglycinate, >90%	Fully reacted chelate, not an oxide blend with a chelate label

Every branded active is named with its trademark and supplier, so you can look each one up before you order. Trademarks are the property of their respective owners.

The ALFAA difference

The numbers we’d want you to check.

branded actives named to supplier

certificate of analysis per batch

100%

of doses printed on the pack

undisclosed ingredients

Why you should believe it

Three things you can check.

The supplier is on the pack

Every branded active named with its trademark, so you can research each one independently before you spend anything.

A certificate of analysis per batch

Published, not available on request. Identity, potency, heavy metals and microbials for the batch you actually received.

Five doctors with a veto

A medical board that can block a formulation or a claim outright. Not an advisory panel with headshots.

How it works

One in the morning. One before bed.

1·AM, with breakfast

Tear, stir into 200 ml of water, drink. Contains 100 mg of caffeine, so keep it to the morning.

1·PM, about an hour before bed

Same again, in water. No caffeine in this one.

Then give it four weeks

Creatine reaches muscle saturation at 3 g a day in roughly four weeks without a loading phase, so the full daily dose is not fully on board before then. We’d rather tell you that than sell you a first-week transformation.

Built with Prakhar Gupta

“I was importing half of this from the US. I wanted the versions the research was actually done on — made here, and named on the pack so you can check every one.”

ALFAA is named for the alpha brainwave — the 8–12 Hz calm-alert state you think your best in. L-theanine, which raises it, sits in both sachets. It’s the state I spend my life trying to work in, so it’s the one thing I wanted the whole product built around.

2.75M subscribersPrakhar ke PravachanColumbiaForbes 30 Under 30ELLE India cover, 2025

Prakhar Gupta

Co-founder, ALFAA

The morning & the night

Start with the pair.

Two sachets built to work together — focus and output in the morning, sleep and recovery at night. One order, delivered every month, cancel whenever you like.

1 + 1 = 11

the morning only works if the night did

Every dose printedNo proprietary blends Five-doctor boardMade by Honasa

Questions

The ones worth answering.

Why does the branded version cost more?+

Because the material costs more to make and the supplier tests every batch to a published specification. A generic extract of the same plant can cost a fraction of it. We think the difference matters; the whole point of naming the supplier is that you get to judge that for yourself.

How long before the full dose is on board?+

Most of the actives are at their full amount from the first sachet. Creatine is the exception: at 3 g a day without a loading phase, muscle stores fill up over roughly four weeks. We can’t tell you what you’ll notice or when — nobody honestly can. What we can tell you is exactly what is in it and how much.

Two sachets a day — is that a lot?+

One in the morning in water, one about an hour before bed. Both dissolve in a glass. That’s the whole routine.

Can I take it with coffee?+

The morning sachet already contains 100 mg of caffeine, roughly one cup. If you also drink coffee, keep an eye on the total. The night sachet has no caffeine.

Is it safe to take every day?+

Yes — the daily sachets are formulated for daily use at the doses printed on the pack. If you are on prescription medication, pregnant, or under 18, speak to your doctor first.

How do delivery and cancellation work?+

Your two sachets arrive once a month with free delivery across India. It’s a subscription by default, but you can skip a month or cancel anytime from your account — no lock-in, and the first month is refundable.

₹3,000

per month · 60 sachets