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The Source

₹3,000/mo · ₹100 a dayKSM-66 · Creapure · CognizinSupplier named on pack

Named suppliers only

Two labels say ashwagandha. One of them means it.

We buy the version the research was actually done on — KSM-66 ashwagandha, Creapure creatine, Suntheanine L-theanine, Cognizin citicoline, magnesium bisglycinate at over 90% chelation — and we print the supplier for every one of them.

sachets a day

1·AM

focus & output

1·PM

sleep & recovery

100%

doses printed

proprietary blends

Honasa

makers of Mamaearth

₹3,000 per month · 60 sachets ₹100 a day

Free delivery · skip or cancel any month · first month refundable

Skip or cancel any monthFree deliveryFirst month refundable

Waitlist pricing shown for reference. Nothing is charged until launch.

One decision, not seven

A morning sachet and a night sachet, delivered monthly. That’s the routine.

Every amount on the pack

No proprietary blends, no “herbal complex”. What’s in it, and how much.

Made in India, by Honasa

The company behind Mamaearth and The Derma Co, in 30,000+ stores.

Cancel any month

Subscription by default, no lock-in, first month refundable.

The problem

The label tells you the name. Not the grade.

Two products both say magnesium. One is magnesium oxide. One is fully chelated bisglycinate. Those aren’t the same material and they don’t behave the same way — and the front of the pack says magnesium either way. Two products both say ashwagandha. One is the extract used in the majority of published human trials. One is root powder from a supplier nobody will name.

On the front of the pack these look identical. The ingredient list won’t separate them either, because it prints the plant and not the extract, the grade or the supplier. You’re buying a name and hoping it came from somewhere serious.

What is in it

Two sachets. Every amount printed.

1·AMMorning

Creapure® creatine monohydrate3 g

Caffeine anhydrous USP100 mg

Suntheanine® L-theanine200 mg

Cognizin® citicoline250 mg

Electrolyte blend1.5 g

BioPerine® piperine, D3, B-complex, zinc✓

1·PMNight

Chelated magnesium bisglycinate, >90%200 mg elemental

KSM-66® ashwagandha600 mg

Glycine USP3 g

Suntheanine® L-theanine100 mg

D3, B-complex, zinc✓

Full ingredient and allergen declaration on pack. Food supplement — not a medicine, and not intended to diagnose, treat or prevent any condition.

Where each active comes from

Five names you can look up before you buy.

Not “premium blend”, not “clinically studied ingredients”. The actual trademark, the actual supplier, and a certificate of analysis published for every batch we make.

Active	Supplier and grade	Why this one
Ashwagandha	KSM-66®, Ixoreal, India	The extract used in the majority of published human trials on ashwagandha
Creatine	Creapure®, Alzchem, Germany	The reference-grade monohydrate, tested for impurities per batch
L-theanine	Suntheanine®, Taiyo, Japan	Enzymatically produced, single-isomer rather than a racemic mix
Citicoline	Cognizin®, Kyowa Hakko, Japan	The form specified in the published citicoline trials
Magnesium	Chelated bisglycinate, >90%	Fully reacted chelate, not an oxide blend with a chelate label

Ingredient trademarks are the property of their respective owners. Supplier relationships are subject to agreement.

Why you should believe it

Three things you can check.

The supplier is on the pack

Every branded active named with its trademark, so you can research each one independently before you spend anything.

A certificate of analysis per batch

Published, not available on request. Identity, potency, heavy metals and microbials for the batch you actually received.

Five doctors with a veto

A medical board that can block a formulation or a claim outright. Not an advisory panel with headshots.

How it works

One in the morning. One before bed.

1·AM, with breakfast

Tear, stir into 200 ml of water, drink. Contains 100 mg of caffeine, so keep it to the morning.

1·PM, about an hour before bed

Same again, in water. No caffeine in this one.

Then give it four weeks

Creatine reaches muscle saturation at 3 g a day in roughly four weeks without a loading phase, so the full daily dose is not fully on board before then. We’d rather tell you that than sell you a first-week transformation.

Before we launch

Be among the first.

ALFAA isn’t on sale yet. We’re building the first production run to real demand rather than a forecast — early access goes to the people who order first.

1 + 1 = 11

the morning only works if the night did

Every dose printedNo proprietary blends Five-doctor boardMade by Honasa

Questions

The ones worth answering.

Why does the branded version cost more?+

Because the material costs more to make and the supplier tests every batch to a published specification. A generic extract of the same plant can cost a fraction of it. We think the difference matters; the whole point of naming the supplier is that you get to judge that for yourself.

How long before the full dose is on board?+

Most of the actives are at their full amount from the first sachet. Creatine is the exception: at 3 g a day without a loading phase, muscle stores fill up over roughly four weeks. We can’t tell you what you’ll notice or when — nobody honestly can. What we can tell you is exactly what is in it and how much.

Two sachets a day — is that a lot?+

One in the morning in water, one about an hour before bed. Both dissolve in a glass. That’s the whole routine.

Can I take it with coffee?+

The morning sachet already contains 100 mg of caffeine, roughly one cup. If you also drink coffee, keep an eye on the total. The night sachet has no caffeine.

Is it safe to take every day?+

The daily sachets are formulated for daily use at the doses printed on the pack. If you are on prescription medication, pregnant, or under 18, speak to your doctor first — this is a food supplement, not a medicine, and it does not treat any condition.

What happens when I join the waitlist?+

We take your number, nothing more. When ALFAA launches you get one text with early access — no payment is taken today and you are never charged for joining.

₹3,000

per month · 60 sachets