It said ashwagandha on the front. It didn’t say 120 mg on the back.
A men’s nutrition brand from Prakhar Gupta & Honasa.
Most supplements carry the right ingredients at the wrong amounts. We put every active in at the dose the human trials actually used, and print all of it — and if we can’t hit the studied dose, the ingredient doesn’t go in.
Made to be checked, not taken on trust.
formulation
lab-tested per batch
by Honasa
substances
sachets
medical board
The ingredient is real. The amount is decorative.
The ashwagandha trials that showed a measurable stress effect used 600 mg of a standardised extract. Plenty of products carry a fraction of that and still print ashwagandha on the front of the pack, in the same size type.
We read the back of 31 Indian sleep and magnesium products. Fifteen of them don’t disclose a dose for at least one ingredient named on the front. One lists eight actives and publishes a single number. At that point you’re not taking a supplement. You’re taking a suggestion.
The actives doing the work.
The headline actives, at the amount printed on the pack. The full breakdown for both sachets is just below — every milligram, nothing hidden.
Two daily sachets, plus the +1 strip.
Where each active actually comes from.
Not “premium blend”. The country, the supplier and the grade for every branded active — so you can look each one up before you order a thing.
Every number on our pack has a study behind it.
This is the whole product argument, so it’s printed rather than linked. Compare it against whatever is in your cupboard right now — that comparison is the only one that matters.
| Active | Our dose | The dose the research used |
|---|---|---|
| Ashwagandha, standardised | 600 mg | 600 mg daily in the trials most often cited for stress and sleep quality |
| Magnesium, chelated | 200 mg elemental | Trials typically run at 200–400 mg elemental; note most Indian labels print the compound weight, not the elemental |
| L-theanine | 200 mg/day (100 AM + 100 PM) | 100–200 mg is the range used in the alpha-wave and subjective-relaxation work |
| Creatine monohydrate | 3 g | 5 g with a loading phase is the classic protocol; 3 g daily reaches the same saturation in about four weeks |
| Glycine | 3 g | 3 g before bed is the dose used in the sleep-onset studies |
The numbers we’d want you to check.
Three things you can check.
One in the morning. One before bed.
“I kept reading labels that named an ingredient and hid the amount. So we printed every number — and left out anything we couldn’t dose properly.”
ALFAA is named for the alpha brainwave — the 8–12 Hz calm-alert state you think your best in. L-theanine, which raises it, sits in both sachets. It’s the state I spend my life trying to work in, so it’s the one thing I wanted the whole product built around.
Start with the pair.
Two sachets built to work together — focus and output in the morning, sleep and recovery at night. One order, delivered every month, cancel whenever you like.
The ones worth answering.
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