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The Dose

₹2,500/mo · ₹83 a dayThe studied doses, printedNothing undisclosed

Every dose printed

It said ashwagandha on the front. It didn’t say 120 mg on the back.

Most supplements carry the right ingredients at the wrong amounts. We put every active in at the dose the human trials actually used, and print all of it — and if we can’t hit the studied dose, the ingredient doesn’t go in.

2 + 1

daily + occasional

1·AM

focus & output

1·PM

sleep & recovery

100%

doses printed

proprietary blends

Honasa

makers of Mamaearth

₹2,500 per month · 60 sachets ₹83 a day

+1 · the 8-sachet strip

Four LATE for the night that ran late, four AFTER for the morning after. Occasional use — not a daily product.

+₹500

Total this month₹2,500

Free delivery · skip or cancel any month · first month refundable

Skip or cancel any monthFree deliveryFirst month refundable

Waitlist pricing shown for reference. Nothing is charged until launch.

One decision, not seven

A morning sachet and a night sachet, delivered monthly. That’s the routine.

Every amount on the pack

No proprietary blends, no “herbal complex”. What’s in it, and how much.

Made in India, by Honasa

The company behind Mamaearth and The Derma Co, in 30,000+ stores.

Cancel any month

Subscription by default, no lock-in, first month refundable.

The problem

The ingredient is real. The amount is decorative.

The ashwagandha trials that showed a measurable stress effect used 600 mg of a standardised extract. Plenty of products carry a fraction of that and still print ashwagandha on the front of the pack, in the same size type.

We read the back of 31 Indian sleep and magnesium products. Fifteen of them don’t disclose a dose for at least one ingredient named on the front. One lists eight actives and publishes a single number. At that point you’re not taking a supplement. You’re taking a suggestion.

What is in it

Two daily sachets, plus the +1 strip.

1·AMMorning

Creatine monohydrate3 g

Caffeine100 mg

L-theanine200 mg

L-tyrosine500 mg

Electrolyte blend1.5 g

Vitamin D3, B-complex, zinc✓

1·PMNight

Chelated magnesium bisglycinate200 mg elemental

KSM-66® ashwagandha600 mg

Glycine3 g

L-theanine100 mg

+18 sachets · occasional use

LATE × 4 · melatonin3 mg

LATE × 4 · magnesium bisglycinate100 mg elemental

LATE × 4 · L-theanine · glycine200 mg · 2 g

AFTER × 4 · dihydromyricetin200 mg

AFTER × 4 · N-acetylcysteine600 mg

AFTER × 4 · milk thistle · electrolytes200 mg · 1.8 g

Taken in addition to the daily sachets, not instead of them, which is why these amounts are lower than the daily doses. Not a daily product, and the pack says so.

Full ingredient and allergen declaration on pack. Food supplement — not a medicine, and not intended to diagnose, treat or prevent any condition.

The dose, next to where it came from

Every number on our pack has a study behind it.

This is the whole product argument, so it’s printed rather than linked. Compare it against whatever is in your cupboard right now — that comparison is the only one that matters.

Active	Our dose	The dose the research used
Ashwagandha, standardised	600 mg	600 mg daily in the trials most often cited for stress and sleep quality
Magnesium, chelated	200 mg elemental	Trials typically run at 200–400 mg elemental; note most Indian labels print the compound weight, not the elemental
L-theanine	200 mg	100–200 mg is the range used in the alpha-wave and subjective-relaxation work
Creatine monohydrate	3 g	5 g with a loading phase is the classic protocol; 3 g daily reaches the same saturation in about four weeks
Glycine	3 g	3 g before bed is the dose used in the sleep-onset studies

Doses are the proposed formulation, subject to FSSAI permissibility review and medical-board sign-off. Citing a dose used in published research is not a claim that this product reproduces that result.

Why you should believe it

Three things you can check.

The dose next to the study

For every active, the amount we use and the research it comes from. Printed on the pack, not hidden behind a QR code.

Nothing undisclosed

No proprietary blends. If it’s named on the front, the milligrams are on the back. All of them.

Five doctors sign the claims

A medical board with a hard veto on the formulation and on every claim we make.

How it works

One in the morning. One before bed.

1·AM, with breakfast

Tear, stir into 200 ml of water, drink. Contains 100 mg of caffeine, so keep it to the morning.

1·PM, about an hour before bed

Same again, in water. No caffeine in this one.

Then give it four weeks

Creatine reaches muscle saturation at 3 g a day in roughly four weeks without a loading phase, so the full daily dose is not fully on board before then. We’d rather tell you that than sell you a first-week transformation.

Before we launch

Be among the first.

ALFAA isn’t on sale yet. We’re building the first production run to real demand rather than a forecast — early access goes to the people who order first.

1 + 1 = 11

the morning only works if the night did

Every dose printedNo proprietary blends Five-doctor boardMade by Honasa

Questions

The ones worth answering.

What does 600 mg actually mean?+

It means the amount of ashwagandha extract in one night sachet is the same as the amount used in the studies people cite when they talk about ashwagandha. A product with 120 mg isn’t a weaker version of the same thing — it’s a quantity nobody has tested for that purpose.

How long before the full dose is on board?+

Most of the actives are at their full amount from the first sachet. Creatine is the exception: at 3 g a day without a loading phase, muscle stores fill up over roughly four weeks. We can’t tell you what you’ll notice or when — nobody honestly can. What we can tell you is exactly what is in it and how much.

Two sachets a day — is that a lot?+

One in the morning in water, one about an hour before bed. Both dissolve in a glass. That’s the whole routine.

Can I take it with coffee?+

The morning sachet already contains 100 mg of caffeine, roughly one cup. If you also drink coffee, keep an eye on the total. The night sachet has no caffeine.

Is it safe to take every day?+

The daily sachets are formulated for daily use at the doses printed on the pack. If you are on prescription medication, pregnant, or under 18, speak to your doctor first — this is a food supplement, not a medicine, and it does not treat any condition.

What happens when I join the waitlist?+

We take your number, nothing more. When ALFAA launches you get one text with early access — no payment is taken today and you are never charged for joining.

₹2,500

per month · 60 sachets