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Built with Prakhar Gupta

₹2,000/mo · ₹67 a dayOne morning, one nightEvery dose printed

Built with Prakhar Gupta Replaces 7 products

Everything on your supplement shelf. Two sachets a day.

A men’s nutrition brand from Prakhar Gupta & Honasa.

Creatine, magnesium, ashwagandha, electrolytes, caffeine, L-theanine and melatonin — the seven things men in their twenties are already trying to take, rebuilt into one morning sachet and one at night.

sachets a day

1·AM

focus & output

1·PM

sleep & recovery

100%

doses printed

proprietary blends

Honasa

makers of Mamaearth

₹2,000 per month · 60 sachets ₹67 a day

Free delivery · skip or cancel any month · first month refundable

Skip or cancel any monthFree deliveryFirst month refundable

Waitlist pricing shown for reference. Nothing is charged until launch.

One decision, not seven

A morning sachet and a night sachet, delivered monthly. That’s the routine.

Every amount on the pack

No proprietary blends, no “herbal complex”. What’s in it, and how much.

Made in India, by Honasa

The company behind Mamaearth and The Derma Co, in 30,000+ stores.

Cancel any month

Subscription by default, no lock-in, first month refundable.

The problem

The shelf got out of hand.

You started with whey. Then creatine. Then someone told you magnesium was for sleep, ashwagandha for stress, electrolytes for the sessions you sweat through, melatonin for the bad nights, and something for focus because the 4pm crash is real.

Seven containers. Seven scoops. Seven expiry dates. At the cheap end, at least ₹4,000 a month — and closer to ₹5,000 once you total up what you’re actually buying. Half of them you forget for weeks, and you still couldn’t say whether any of it is working.

What is in it

Two sachets. Every amount printed.

1·AMMorning

Creatine monohydrate3 g

Caffeine100 mg

L-theanine200 mg

L-tyrosine500 mg

Electrolyte blend1.5 g

Vitamin D3, B-complex, zinc✓

1·PMNight

Magnesium bisglycinate200 mg elemental

Ashwagandha root extract600 mg

Glycine3 g

L-theanine100 mg

Melatonin3 mg

Full ingredient and allergen declaration on pack. Food supplement — not a medicine, and not intended to diagnose, treat or prevent any condition.

What you stop buying

Seven purchase decisions become one.

Every one of these is a separate order, a separate delivery, a separate thing to run out of at the wrong moment. All of it is now in a box that arrives once a month.

What you were buying	Typical monthly spend	In ALFAA
Creatine tub	₹600–900	3 g, every morning
Magnesium capsules	₹850–1,450	200 mg elemental, every night
Ashwagandha capsules	₹400–900	600 mg, every night
Electrolyte sachets	₹450–700	1.5 g, every morning
Melatonin tablets	₹250–400	3 mg, every night
Nootropic or focus blend	₹700–1,400	L-theanine + L-tyrosine, mornings
Multivitamin	₹300–600	D3, B-complex, zinc, daily

Indicative Indian retail ranges for comparable single-ingredient products, August 2026, not a verified basket. These ranges total roughly ₹3,550–6,350 a month, midpoint about ₹4,950; the ₹4,000 figure quoted above is deliberately the conservative end. Your own shelf will differ.

Why you should believe it

Three things you can check.

Every dose printed

No proprietary blends and no “herbal complex”. What’s in it, and how much of it, on the back of the pack.

One delivery, once a month

Subscription by default, skip or cancel any month, no lock-in.

Made by Honasa

The company behind Mamaearth and The Derma Co, whose brands are already in more than 30,000 stores.

How it works

One in the morning. One before bed.

1·AM, with breakfast

Tear, stir into 200 ml of water, drink. Contains 100 mg of caffeine, so keep it to the morning.

1·PM, about an hour before bed

Same again, in water. No caffeine in this one.

Then give it four weeks

Creatine reaches muscle saturation at 3 g a day in roughly four weeks without a loading phase, so the full daily dose is not fully on board before then. We’d rather tell you that than sell you a first-week transformation.

Built with Prakhar Gupta

“I had seven tubs on a shelf and no real idea if any of it was working. So we built the shelf into two sachets — one in the morning, one at night.”

ALFAA is named for the alpha brainwave — the 8–12 Hz calm-alert state you think your best in. L-theanine, which raises it, sits in both sachets. It’s the state I spend my life trying to work in, so it’s the one thing I wanted the whole product built around.

2.75M subscribersPrakhar ke PravachanColumbiaForbes 30 Under 30ELLE India cover, 2025

Prakhar Gupta

Co-founder, ALFAA

Before we launch

Be among the first.

ALFAA isn’t on sale yet. We’re building the first production run to real demand rather than a forecast — early access goes to the people who order first.

1 + 1 = 11

the morning only works if the night did

Every dose printedNo proprietary blends Five-doctor boardMade by Honasa

Questions

The ones worth answering.

Is seven things in one sachet actually enough of each?+

Every amount is printed on the pack so you can check it against whatever you were taking before. We haven’t reduced a dose to fit more in — where we couldn’t carry the full amount, we say so rather than adding a token quantity.

How long before the full dose is on board?+

Most of the actives are at their full amount from the first sachet. Creatine is the exception: at 3 g a day without a loading phase, muscle stores fill up over roughly four weeks. We can’t tell you what you’ll notice or when — nobody honestly can. What we can tell you is exactly what is in it and how much.

Two sachets a day — is that a lot?+

One in the morning in water, one about an hour before bed. Both dissolve in a glass. That’s the whole routine.

Can I take it with coffee?+

The morning sachet already contains 100 mg of caffeine, roughly one cup. If you also drink coffee, keep an eye on the total. The night sachet has no caffeine.

Is it safe to take every day?+

The daily sachets are formulated for daily use at the doses printed on the pack. If you are on prescription medication, pregnant, or under 18, speak to your doctor first — this is a food supplement, not a medicine, and it does not treat any condition.

What happens when I join the waitlist?+

We take your number, nothing more. When ALFAA launches you get one text with early access — no payment is taken today and you are never charged for joining.

₹2,000

per month · 60 sachets